VEGAS (AP) — Casinos in Las Vegas are upping the ante in their pursuit of coveted millennial visitors with new attractions designed to wow them, provide them Instagram-worthy moments and maybe even get them to gamble.
In 2018, a zip line across the street from Caesars Palace and an e-sports arena at the Luxor will join the city's entertainment repertoire geared toward millennials.
People up to age 34 are becoming majority spenders in today's economy but aren't necessarily interested in traditional casino gambling. Casinos are investing in numerous non-gambling amenities to attract them.
Caesars Entertainment plans to build a 1,050-foot-long zip line above its outdoor promenade anchored by the Linq hotel-casino and the world's tallest observation wheel.
MGM Resorts is transforming a former nightclub into an arena for competitive gaming that can hold 1,000 people.