Winnemucca businesses are getting a boost, and shoppers have a chance to cash in big with the launch of the "Heart of the Mucc" initiative. Designed to support downtown businesses affected by the ongoing beautification project, this 12-week campaign is all about rallying the community, rewarding shoppers, and celebrating the heart of the town.
Starting immediately and running through June 20, "Heart of the Mucc" promises a flurry of promotions, raffles, and giveaways to encourage locals to shop, explore, and engage with the downtown scene. Shoppers can grab a free raffle ticket just by stopping into participating businesses—no purchase required. But for those who love to shop local, each purchase earns bonus tickets and a greater chance at snagging one of the impressive weekly raffle baskets, valued between $250 and $500.
Social media is also in on the fun. Shoppers who tag a participating business and use #HeartoftheMucc help spread the word while showing their support. The initiative, backed by the Humboldt County Chamber of Commerce and the Humboldt Downtown Alliance, isn’t just about giveaways—it’s about strengthening local businesses and keeping downtown Winnemucca lively and thriving.
As the community embraces this effort with enthusiasm, the real winners are the small businesses that keep Winnemucca’s heart beating. Weekly raffle winners will be announced, but in the end, the entire town wins when locals choose to shop small and support their own.
The clock is ticking—grab those tickets, show some love to local businesses, and maybe even take home a big prize!