Sports Authority to sponsor MW football championship game

COLORADO SPRINGS, Colo. -The Mountain West Conference and Learfield Sports recently announced that Sports Authority, one of the largest full-line sporting goods retailers in the United States and Puerto Rico, will serve as title sponsor for the 2014 Sports Authority Mountain West Football Championship on Saturday, Dec. 6. This marks the first time a title sponsor has been named for the championship game.

"We couldn't be more excited to have Sports Authority on board as title sponsor - a premier, national brand that shares our love of sports," said Mountain West Commissioner Craig Thompson. "We value the support of Sports Authority and look forward to the football championship."

"We are thrilled to sponsor the Mountain West Football Championship and continue to engage recreational athletes and families with the Sports Authority brand," said Michael E. Foss, chief executive officer of Sports Authority. "Sports Authority believes in bringing together communities through the power of play and we encourage everyone to discover the good in sports." 

"As one of the nation's leading sporting goods retailers, Sports Authority is a name that fans easily recognize and associate with," said Roy Seinfeld, Learfield Sports' executive vice president, national sales. "It's a great connection for Sports Authority to own entitlement of this game."[[In-content Ad]]