Frugal Flamingo, the Humboldt Volunteer Hospice's second-hand thrift store, will kick off a customer loyalty program this month.
Beginning March 22, customers who spend $10 at the store will receive one pink flamingo punch on their "loyalty card."
Five pink flamingo punches will qualify the customer for a $5 discount on their next visit.
"This is our way of thanking the community for their continued commitment to the Frugal Flamingo," said HVH Executive Director Sherry Smith.
"This store and its loyal customers have financially supported many individuals in our community who are suffering from a chronic, debilitating or terminal illness, so this is our way of giving back to our most generous donors."
All hospice care is provided at no cost to patients. Families do not need a doctor's referral in order to access hospice services.
New loyalty cards will be available to customers beginning Saturday, March 22.[[In-content Ad]]